Corporate Logo(source: theborn.co.kr)
The Born Korea, a leading food franchise company, has set its IPO price at 34,000 won, exceeding the top of its initial target range(23,000–28,000 won).
According to the investment banking industry on the 25th, The Born Korea attracted strong interest from 2,216 domestic and international institutional investors during the five-day book-building process, from October 18 to 24, achieving a competition rate of 734.67 to 1.
Based on the final IPO price of 34,000 won, the total IPO amount is approximately 102 billion won, with a post-listing market capitalization estimated at 491.8 billion won. Of the participating institutions, 99.73% submitted bids at or above the top of the price band.
Founded in 1994, The Born Korea operates 25 food franchises, including Paik’s Coffee, Hong Kong Banjeom, Saemaul Sikdang, Hanshin Pocha, and Yeokjeon Udon 0410, along with a diverse range of consumer products in its distribution business, such as HMR, processed foods, and sauces. Additionally, the company runs the hotel business with The Born Hotel in Jeju.
After listing, The Born Korea plans to enhance its business and expand globally, aiming to become a comprehensive global food company. The company intends to strengthen its food service operations and expand B2B distribution channels, such as corporate and military food services, to secure stable revenue streams.
The company also aims to diversify its revenue portfolio by pursuing regional development projects. By distributing sauces and other products tailored to local food preferences to international franchise outlets, The Born Korea aspires to lead the global K-Food movement as a comprehensive food company.
A representative of The Born Korea stated, “We appreciate the trust and participation of investors who believe in our corporate value and growth potential. After listing, we will prioritize mutual growth with our franchise partners and support regional development to grow together with all stakeholders.”
The Born Korea will hold its public subscription from October 28 to 29, with its listing scheduled for November 6 on the Korea Stock Exchange. Korea Investment & Securities and NH Investment & Securities are the joint underwriters.
Corporate Logo(source: theborn.co.kr)
The Born Korea, a leading food franchise company, has set its IPO price at 34,000 won, exceeding the top of its initial target range(23,000–28,000 won).
According to the investment banking industry on the 25th, The Born Korea attracted strong interest from 2,216 domestic and international institutional investors during the five-day book-building process, from October 18 to 24, achieving a competition rate of 734.67 to 1.
Based on the final IPO price of 34,000 won, the total IPO amount is approximately 102 billion won, with a post-listing market capitalization estimated at 491.8 billion won. Of the participating institutions, 99.73% submitted bids at or above the top of the price band.
Founded in 1994, The Born Korea operates 25 food franchises, including Paik’s Coffee, Hong Kong Banjeom, Saemaul Sikdang, Hanshin Pocha, and Yeokjeon Udon 0410, along with a diverse range of consumer products in its distribution business, such as HMR, processed foods, and sauces. Additionally, the company runs the hotel business with The Born Hotel in Jeju.
After listing, The Born Korea plans to enhance its business and expand globally, aiming to become a comprehensive global food company. The company intends to strengthen its food service operations and expand B2B distribution channels, such as corporate and military food services, to secure stable revenue streams.
The company also aims to diversify its revenue portfolio by pursuing regional development projects. By distributing sauces and other products tailored to local food preferences to international franchise outlets, The Born Korea aspires to lead the global K-Food movement as a comprehensive food company.
A representative of The Born Korea stated, “We appreciate the trust and participation of investors who believe in our corporate value and growth potential. After listing, we will prioritize mutual growth with our franchise partners and support regional development to grow together with all stakeholders.”
The Born Korea will hold its public subscription from October 28 to 29, with its listing scheduled for November 6 on the Korea Stock Exchange. Korea Investment & Securities and NH Investment & Securities are the joint underwriters.