Corporate Logo(source:apr-in.com)
APR (278470) continued its strong rally in early trading on July 31, rising nearly 4%.
As of 10:00 a.m. on the Korea Exchange, shares of APR were trading at 181,300 won, up 3.84% from the previous session. The stock surged to 188,500 won shortly after the market opened, setting a new 52-week high.
The company's solid second-quarter performance is widely seen as a key driver of the stock's rise. Analysts attribute the results to robust growth in the U.S. and Japanese online markets, as well as a steady performance in its business-to-business (B2B) segment. In a report published on the same day, Han Song-hyeop, an analyst at Daishin Securities, projected APR’s second-quarter revenue and operating profit at 286.9 billion won and 58.7 billion won, respectively—representing year-on-year increases of 85% and 110%.
“Explosive overseas growth, especially in the U.S. and Japan, alongside the company’s expansion of a global multi-channel platform encompassing direct-to-consumer (D2C), e-commerce, and offline sales, supports a strong long-term growth trajectory,” Han stated. “Additionally, its expanding product portfolio—ranging from skin boosters to energy-based medical devices (EBD)—justifies a valuation premium compared to peers,” he added.
However, Han also cautioned that the recent sharp increase in stock price could lead to profit-taking. “The 12-month forward price-to-earnings ratio (PER) has surged from 15x earlier this year to 28x, raising short-term valuation concerns,” he noted. “With investor expectations running high, there is a growing possibility that some may lock in gains following the Q2 earnings release.”
Meanwhile, APR is strengthening shareholder returns in line with its rapid growth. The company recently announced its first-ever cash dividend since its founding, totaling 134.3 billion won, or 3,590 won per share. This marks the fourth shareholder value initiative by APR within just 18 months of its KOSPI listing, reinforcing its commitment to the ongoing value-up program.
*[KOSPI] APR(278470) is a beauty tech company founded in 2014, holding various brands including 'MediCube' for home beauty devices, 'AprilSkin', 'Formant', 'GlamD.Bio' for beauty, 'Nerdy' for fashion, and 'Photogray' for instant photo booths. Market capitalization is 6.642 trillion won (as of July 30, 2025, closing price)
Corporate Logo(source:apr-in.com)
APR (278470) continued its strong rally in early trading on July 31, rising nearly 4%.
As of 10:00 a.m. on the Korea Exchange, shares of APR were trading at 181,300 won, up 3.84% from the previous session. The stock surged to 188,500 won shortly after the market opened, setting a new 52-week high.
The company's solid second-quarter performance is widely seen as a key driver of the stock's rise. Analysts attribute the results to robust growth in the U.S. and Japanese online markets, as well as a steady performance in its business-to-business (B2B) segment. In a report published on the same day, Han Song-hyeop, an analyst at Daishin Securities, projected APR’s second-quarter revenue and operating profit at 286.9 billion won and 58.7 billion won, respectively—representing year-on-year increases of 85% and 110%.
“Explosive overseas growth, especially in the U.S. and Japan, alongside the company’s expansion of a global multi-channel platform encompassing direct-to-consumer (D2C), e-commerce, and offline sales, supports a strong long-term growth trajectory,” Han stated. “Additionally, its expanding product portfolio—ranging from skin boosters to energy-based medical devices (EBD)—justifies a valuation premium compared to peers,” he added.
However, Han also cautioned that the recent sharp increase in stock price could lead to profit-taking. “The 12-month forward price-to-earnings ratio (PER) has surged from 15x earlier this year to 28x, raising short-term valuation concerns,” he noted. “With investor expectations running high, there is a growing possibility that some may lock in gains following the Q2 earnings release.”
Meanwhile, APR is strengthening shareholder returns in line with its rapid growth. The company recently announced its first-ever cash dividend since its founding, totaling 134.3 billion won, or 3,590 won per share. This marks the fourth shareholder value initiative by APR within just 18 months of its KOSPI listing, reinforcing its commitment to the ongoing value-up program.
*[KOSPI] APR(278470) is a beauty tech company founded in 2014, holding various brands including 'MediCube' for home beauty devices, 'AprilSkin', 'Formant', 'GlamD.Bio' for beauty, 'Nerdy' for fashion, and 'Photogray' for instant photo booths. Market capitalization is 6.642 trillion won (as of July 30, 2025, closing price)